Andrea Violante, CEO and Partner of NiEW, introduces the Digital Adaptation concept, which goes beyond Digital Transformation, as a necessary continuous changing process for all companies, even those with traditional business models.

There’s a more accurate word to define our approach to digital than ​“transformation” does, and this is ​“adaptation”. In addition to being a necessary condition and no longer a choice, it differs in that it take place in a collective and not on an individual basis, and it’s an ongoing process that will have to be treated over time instead of a project that ends