The results of a research from the Polytechnic University of Milan’s Design Thinking Observatory show how this methodology is reorganizing the way companies managed their digital innovation process, making it human-sized.

Design Thinking, as an alternative approach to innovation that integrates analytical skills with creative attitudes, is in a turmoil reality, experiencing a real boom in the most affected by digital transformation market sectors. It applies to complex problems solving, rapid products and services creation and testing, involve employees in creative processes more deeply, redefine corporate strategic vision.