The MAX project realized by NiEW for IMA Group was selected and published on ADI Design Index 2019!

In the volume the selection of projects nominated for the prestigious Compasso d’Oro Award ADI 2020, the world’s most authoritative design award. Born in 1954 from an idea of Gio Ponti for the department store La Rinascente, was then donated to ADI. 

The MAX project of IMA Group is a unique and coherent corporate human-machine interface able to respect the constraints arising from very different markets, including some very standardized such as the pharmaceutical sector. It is inspired by the consumer world that makes its concept of flexibility close to that provided by the mobile devices operating systems. 

Max has been awarded several times in recent years! During 2018 it received two other important awards: the IF Design Award, in the category Communication and Service Design/​UX, an award established in the ​’50s by an independent design organization in Hanover; then it was attributed a Special Mention Award — Interactive User Experience — by the German Design Award, one of the most prestigious German and international awards in the world of design.