
27 October 2026

As the value pool in the industrial machinery field is increasingly shifting from hardware to software, it also moves from Product to Service.
The digital adoption will play a key role in the creation and maintenance of the competitive advantage, which will therefore no longer be linked to the product, but also associated with the entire relationship between Company and Client, in an end-to-end digital Customer experience perspective (from needs generation to purchase, to goods production, up to after sales services and disposal).
These are the topics that we will address, with the significant testimony of the industry sector company representatives:
Alexander Bromage, founder of Passtur, an innovative startup in the food manufacturing sector, will also be on video from the USA.
Attendance is free upon registration that will open in the coming days.
The event will be also streamed live on YouTube.

27 October 2026

26 October 2026

2 April 2025
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