We are NiEW. We give you a new view.

From idea to successful product. Innovation design, AI-empowered.

We start from the real needs of people and organisations and quickly turn them into digital products that deliver results.

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15+

years of innovation design

50+

digital products conceived

20+

countries involved in our user research

International award-winning company

About us

Experts, fast, wherever needed

For more than fifteen years we have designed digital products and services for B2B companies and organisations all over the world. We are a team of experts working as a task force: few hand-offs, quick decisions, clear responsibilities.

AI makes our work faster, not less accurate: it lets us spend more time understanding the problems that matter and less time building the solution.

The NiEW method

From business idea to digital product and service, quickly and with proof

NiEW Fast Track is the NiEW method, AI-empowered: we identify real needs, turn them into clear requirements and build in rapid iterations, with AI-enabled development tools, up to a market-ready version. It works for customer products, internal processes and efficiency gains.

Discover NiEW Fast Track

What we do

From a verified need to a product that works

Six areas of work, from strategy to a product in the market.

AI-empowered Digital Product Development

Digital products and services built in rapid iterations with AI-enabled tools, up to market-ready versions.

Strategy & Market Intelligence

Markets, competitors and future scenarios read through the needs of customers and stakeholders.

Product & Service Innovation

We assess what exists, design the products to come and manage them after launch.

Customer Experience

Consistent experiences on every channel, designed around real customer behaviour.

Validation & Prototyping

Rapid prototypes and market tests before investing at scale.

Venture & New Business

From opportunity to company: new, sustainable business models.

How we work

The problems that matter, solved fast

We identify end users’ needs and turn them into well-defined requirements, to find the problems that really matter. Then we build in short iterations, with AI-enabled development capabilities, up to market-ready versions.

Real needs
Defined requirements
AI-enabled iterations
Market-ready

Portfolio

More than 15 years of projects with tangible results

Machinery & Manufacturing

Configure, price, sell: the CPQ platform

Challenge
Highly configurable products, six weeks to qualify a request and deliveries of up to six months.

What we did
Research with agents, distributors and customers; a guided qualification flow and a configurator with automatic quotes.

Result
Qualification from six weeks to three days, +60% features sold per order.
Machinery & Manufacturing

An AI-enabled IoT platform for thousands of installations

Challenge
Connected installations growing 30% a year and a control room that could not grow at the same pace.

What we did
Operator shadowing, machine-learning alarm prioritisation and an AI assistant to resolve cases.

Result
Growth without a proportional increase in staff, onboarding from 3–6 months to 4–6 weeks.
Machinery & Manufacturing

A Corporate HMI to unify an industrial group

Challenge
A converting and packaging group with diverse machines and no common interface.

What we did
Field interviews in Italy and China, 21 interaction flows, more than 50 screens and a component library.

Result
A single standard HMI for the whole portfolio and a first step towards a group design system.